"We built a great website but no one was coming. Word of mouth wasn't helping and, in our industry, brand recognition doesn't mean much. Our core marketing goal was to have more visitors come to our site and that is where search engine optimization came in. We got the search engines to send us customers looking for our products. I strongly recommend Big Oak."
- Mat Kelly, President of ExhibitDEAL

From No Ranking to #1 Thanks to Big Oak SEO Company

We partnered with Big Oak, a leading search engine optimization company, in October 2005 when our website didn't rank in the top 1,000 results in Google for any of our terms. In Yahoo and MSN, our results weren't much better.

Our major terms are trade show display(s), trade show booth(s) and trade show exhibit(s) – the general terms for our industry. The competition for these terms is always high because almost every trade show display out there is sold online, not in a retail store, so having customers find your site in the search engines can make or break your business. High competition can mean a long timeline for success but we saw consistent, steady growth with Big Oak.

And while we watched our general terms move up in the rankings, we also focused on product-specific terms with less competition that would provide more immediate traffic. A term like "Alumalite Displays" is a perfect match for our Alumalite products and searchers are more likely to make a purchase.

Eliminated Adwords Spending

We dropped our advertising costs once we achieved high rankings in Google. We had been spending over $20,000 per month but thanks to Big Oak's SEO efforts we discontinued using Adwords in May 2007.

Added New Products to the Site

We're always thinking in terms of new products and in early 2006 we added a trade show flooring product. Then it was time to go to work on driving traffic for flooring terms. Big Oak optimized the flooring page and a page that hadn't been rankings started to move up. Our traffic increased, our sales increased and now we are a leader in flooring.

Take the Next Step

Over the last 2 years our business has become wildly successful. Ready to transform your business with search engine optimization? Contact Big Oak. (1-804-741-6776)

"Our tremendous success is due to a good mix of the right elements: part having great products, part being found in the search engines and part responsive customer service. These three elements come together to ensure we have customers visiting our site, finding what they need, and having someone to contact if they have questions. Of course, having a great product line and customer service reps in the waiting doesn't mean much if there are no customers to sell to. That is where Big Oak made the difference."
- Mat Kelly, President of ExhibitDEAL

Search Engine Optimization Defined

SEO is the science of making a website "search engine friendly." The objective of SEO is to increase qualified traffic to a website by ranking highly within search engine results for terms relating to a specific webpage and the website in general.