Trade Show Displays, Booths and Exhibits from exhibitDEAL

Tips For The Best Tradeshow Booth Design

Tips For The Best Tradeshow Booth Design

If you are exhibiting at an upcoming tradeshow, you need an amazing booth design that will enhance your presentation and help you to be more productive. The following suggestions are helpful tips to ensure that your space looks the best.

Create Interest With The Right Visuals

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First, a good booth will grab the attention of all of the guests at the show. There are many different eye-catching options that will successfully attract the attention you are in need of, including the following:


  • Pop up displays
  • Banner stands
  • Hanging banners
  • Table covers
  • Digital signage

These details can be used to create interest and describe your brand or products. They can also be customized to match your branding, company colors, and overall display. When designing these features, avoid using dull colors or black and white backgrounds. Instead, create visuals that are brighter in color and more vivid. These colors are more eye-catching and interesting to potential customers.


Text Is Important On Visuals

Furthermore, when you are designing your visuals, keep in mind that there are a few text must-haves to include for success. In particular, your visuals must include your company name and a brief description of what your company does. It can also be advantageous to explain on your visuals why you are preferred to your competitors. When you are designing the layout for your visuals, aim to keep the text waist high or above. Otherwise it will not be visible to a prospective customer.


Use Portable Displays

Next, when you are creating the setup, consider using portable displays. These displays can be custom designed to fit the needs of your space and booth location. In addition, they are easier to transport. Typically, companies use crates or trucks to transfer them. Although expensive to ship, portable displays are usually more cost-effective in the long run.


Upgrade The Flooring

It is also beneficial to upgrade the flooring in your booth. The standard flooring is usually boring, commercial carpet. This can be uncomfortable to stand on for hours. It also does not coordinate well with custom displays. Upgraded flooring, on the other hand, is worth the investment. You can choose from a variety of styles and finishes that will complete your design and enhance the appearance of your space.


Don’t Forget About Storage

When you are designing your booth, make sure to take advantage of helpful storage solutions. Booths that lack storage space are often cluttered and chaotic. Bins and shelves can be used to organize your products and create a visually pleasing atmosphere in your area. Also, many companies use literature racks to display brochures and pamphlets.


Plan Ahead

Planning and preparation is also important for an amazing visual booth. If you wait until the last minute, you will not be able to have all of the accessories, tables, and backdrops that complete a booth. Instead, you will rely on the basic tools provided by the show. Usually, these options are less professional, and they will not grab the attention of the guests nearly as well. However, with planning, you can create the ideal booth for your area.


Take advantage of these tips for your next tradeshow. A well-designed booth can make a big impact and increase your performance.